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Who is Bianca?

Perth Marketing Strategist & Coach

Hi, I’m Bianca Atkinson. I am a mother to two beautiful girls, a wife to a pretty amazing guy and a lover of chilli and coffee (but definitely not together!). I’ve also got a keen interest in self-care, health, wellness. yoga and pain and stress management. I’d love for you to learn more about this via my blog page.

What I am most well-known for, is for being a marketing strategist and coach.

What is a marketing strategist, you ask? Good question! I could take the easy way out and rattle off a whole heap of marketing and business jargon  in a bid to confuse you (and hope that leads to you thinking I’m smarter than you!); but that’s just not how I operate.

As a marketing strategist and coach, it’s my ultimate goal to demystify marketing to my clients. I aim to empower my clients with the knowledge in how to best work their business to increase their exposure, reach, leads and conversions (ultimately increasing revenue). I believe this is best done in partnership, and the more my clients work with me, the more quickly they will achieve their goals.

Together we will assess your business, identify your branding and voice, your target audience, your lead generation tactics and more. Using market research, I will help set or re-define your business objectives and set a clear strategy and action plan up in order for you to meet those objectives. I then develop a long-term mentor and coaching relationship with my clients, assisting them to meet their targets and achieve their long-term goals.

I strongly believe in continuous improvement, and therefore recommend an ongoing partnership with my clients.

What’s My Story?

I’m incredibly passionate for helping others; and addicted to learning as much as I can about the things that interest me the most. These qualities saw me forever learning “on the side”; and with diplomas and certificates across a wide range of areas including business, auditing, management, OHS and social media marketing; there’s no evidence of me slowing down any time soon.

I worked predominately within business system creation, improvement and implementation; working with an array of different clients and industries. My passion was really ignited when I began working within website development, SEO, social media and marketing strategies and management. I’m the type of person who likes to throw herself in the deep end, and enjoys learning the nuts and bolts of how everything works. This has worked to my advantage, as it has meant that I am able to confidently coach my clients through all facets of the marketing of their businesses.

For the past few years, I have been working with various businesses, start-ups and their staff to create websites, branding, marketing strategies and social media platforms that truly showcase their businesses; and there’s nothing I like more than being told how much I have helped someone’s business and improved their leads.

I am now currently focussing on working on creating marketing strategies and coaching clients through their strategy implementation; a role in which I absolutely love working in.

If you’re interested in learning more about how I can help you and your business, please reach out via my contact page!

Bianca Atkinson

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